JobSearchMarketingMachine Blog

Welcome to the JobSearchMarketingMachine Blog. Here you will find current updates to our Free Executive Job Search Training Course as well as timely items of interest and recommended resources to augment the training. This dynamic curriculum is provided currently at no cost as a public service and is directed to executives, managers and professionals who are over 40 years old and bring solid work experience to their executive level job search.

Building Your Marketing Tool Kit

Your resume will not get you a job. Its purpose – and the purpose of all the tools in your Marketing Tool Kit – is to get you an interview.

Permalink -- click for full blog post "Building Your Marketing Tool Kit"

Telephone Interviews

Coming across strongly in telephone interviews requires thoughtful preparation. Here are seven tips -- and two important reminders.

Permalink -- click for full blog post "Telephone Interviews"

Sending Your Resume as an Email Attachment

Make this mistake and it will cost you! If you are asked to send your resume via email, before you click SEND, look closely at how you have named the file. How silly for the recipient to see a file with the name of his own company, as in "Resume Amazon." Even worse, how about a file called "Resume 7!" The correct file name format: your last name followed by your first name then the description of the document. The absolutely best way, to avoid any transmission glitches? Get rid of spaces, like this: NicolsVirginiaResume.

Green Jobs from Stimulus Funding

Millions of dollars are now being spent on energy efficiency projects around the country. In California, ARRA funding is being poured into Energy Upgrade California. Create a Google Alert to track progress -- it seems that jobs for program managers, project managers, and outreach experts are showing up regularly.

Interim Income

If you conduct your executive job search on a bare bones budget, you may be selling yourself short. Better to consider options for interim income.

Permalink -- click for full blog post "Interim Income"

Starting A Business

Looking for additional income? Starting a business may or may not be a viable alternative.

Permalink -- click for full blog post "Starting A Business"

Networking Tools You Need

These are the networking tools you need for conducting a professional level job search.

Permalink -- click for full blog post "Networking Tools You Need"

Keeping Current

Chances are you have been cut off from at least some of your resources for keeping current. You will have to devote time and money to replacing them.

Permalink -- click for full blog post "Keeping Current"

Job Search Networking - Temporary Volunteer Job

The "Temporary Volunteer" Action Plan can enhance your job search networking.

Permalink -- click for full blog post "Job Search Networking - Temporary Volunteer Job"

Target Marketing

Becoming an expert at target marketing is essential for the executive in transition.

Permalink -- click for full blog post "Target Marketing"

Your 30-Second Commercial

Your 30-Second Commercial is a key component of your networking activities. This “Professional Sound Bite” must be succinct, accurate and memorable.

Permalink -- click for full blog post "Your 30-Second Commercial"

Cover Letters

Good executive cover letters can be more effective than resumes in getting job interviews. Using the correct letter format is the key to getting in the door.

Permalink -- click for full blog post "Cover Letters"

Trade and Professional Organizations

How to use trade and professional organizations to come in direct contact with the key people in your field.

Permalink -- click for full blog post "Trade and Professional Organizations"